The Ale Trail turns your city's breweries into a gamified passport experience — and gives you the data to understand exactly what your customers love, when they visit, and what keeps them coming back.
We handle the tech. You build the community.
Sign up 6-12 local breweries, taprooms, or bars. Each gets their own dashboard, QR code, and admin access to manage their profile, events, and beer menus.
We deploy your city's custom subdomain, generate QR codes, and configure everything. Your trail goes live in under 48 hours.
Users scan QR codes, rate beers, collect stamps, complete side quests, and earn free merch. You track it all from the admin dashboard.
Each brewery gets a unique QR code. Users scan to check in, rate their beer, and collect a stamp. Manual PIN backup included.
Built-in translations for English, Vietnamese, Korean, Japanese, and more. Perfect for tourist-heavy cities.
Users rate every beer with 1-5 stars and tasting notes. Breweries see trending beers, read real feedback, and track popularity over time.
Map showing all breweries with custom pins, dark mode tiles, and walking directions. No API keys required.
Create bonus challenges, food tours, and photo contests. Breweries post their own tap takeovers and specials directly from their dashboard.
Two dashboard tiers: super admin HQ and per-brewery. Track check-ins in real time, see beer popularity rankings, and generate print-ready QR codes.
Every trail promotes every other trail automatically. Geolocation shows users the nearest trails. The more cities that join, the more traffic each gets. Free on every plan.
Fastest completions leaderboard. Automatic merch claim when all stamps collected. Operators see completion rates and real engagement data.
Drive new foot traffic to your taproom. Get real-time data on what beers people love. Manage your profile, events, and menu from your own dashboard.
Create an iconic attraction for your city. The Ale Trail gives tourists a reason to explore neighborhoods they'd never find on their own.
License The Ale Trail for your city. We provide the platform, you provide the local connections. Low startup cost, recurring revenue.
The Ho Chi Minh City Ale Trail — live right now with 8 craft breweries.
Our first trail launched in Saigon with 8 of the city's best craft breweries. Users are already scanning, rating, and competing.
No setup fees. No contracts. Cancel anytime.
Get your trail off the ground and start collecting data.
The full platform for a city-wide beer trail.
Unlimited scale with full customization and data exports.
All plans include dark mode, cross-trail promotion, and free updates. No contracts — cancel anytime.
Build once, turn on per trail. Each one creates a new revenue stream.
Apple Wallet + Google Wallet pass that updates live. Progress visible from the lock screen. Users carry the trail in their pocket.
High engagementPer-brewery stamp cards: "Visit 5 times, earn a free pint." Breweries set their own reward. Drives repeat visits. Syncs with wallet pass.
Per-brewery revenueBreweries attach an offer to their check-in: "10% off your first pint." Shows on the success screen. Drives conversions on arrival.
Per-brewery revenueBanner ad slots on homepage, brewery pages, and completion screen. You sell the inventory to breweries, beer brands, and local businesses. Impression and click tracking included.
6 preset color palettes free. Pro tier unlocks hex picker. Full custom branding package at $299 one-time: colors, logo, branded QR codes.
Automated emails: welcome, weekly nudges, completion congrats, and event reminders. Keeps users engaged between visits.
Auto-generated branded images for Instagram stories and WhatsApp. Every share is a free ad for the trail. Included on all plans.
Included freeWe noticed a real uptick in new faces within the first few weeks. People come in excited to scan their code and try something new. It's been a great way to build community around craft beer.
We wanted something to connect the craft beer spots in our area. The platform does exactly that — and it was running within a day.
Tell us about your city's craft beer scene and we'll have you up and running in 48 hours.
No credit card required. We'll reach out within 48 hours.